Why Google's August 17th Bidding Update Was Much Ado About Nothing

Anyone who works in paid media is used to a steady stream of Google changes,…


September 2026 Paid Search News Update

September 2026 Paid Search Updates: What Advertisers Need to Know Interested…


Group of young professionals in smart clothing, representing the audience brands target with paid social advertising

Choosing the Best Paid Social Platform for Your Audience

Social media has become an integral part of daily life, shaping how people…


September 2026 SEO News Update

Interested in staying up-to-date with the latest SEO news? In September’s…


Callout Extensions: Enhancing Your Google Ads

Callout extensions (or callout assets) are words or phrases that appear below…


Meta vs TikTok: Choosing the Right Platform for You

TikTok = Content Media Meta = Social Media Media has continuously evolved: from…


What is Value Based Bidding in Google Ads?

Value-based bidding in Google Ads is an advanced bid strategy that optimises…


Should You Bid on Branded Keywords in Google Ads?

Introduction: Why Bid on Branded Keywords? Choosing to bid on branded keywords,…


Price Assets in Google Ads

Price Assets, formerly known as price extensions are Google ads extensions that…