eCommerce PPC Agency
We're an eCommerce PPC agency for online retailers. Work with our team to grow revenue through Google Shopping and Performance Max without losing the margin behind it.
eCommerce PPC Campaigns Built Around Your Margins
Google’s bidding is good at the job it is given, and on most eCommerce accounts its priority is return on ad spend. That works until you look at what is actually selling. ROAS has no way of knowing that one order leaves you sixty pounds and another leaves you six, and it will keep buying whichever of the two is cheaper to win.
eCommerce PPC done properly starts with your product data. We map your margins into the feed, set targets by product group, and structure Shopping, Performance Max and search ads so your budget goes where it actually earns. Revenue growth and profit growth stop being different things.
What is eCommerce PPC?
Ecommerce PPC is paid advertising for online retailers, driven by your product data as well as search keywords. Your titles, images, prices, GTINs and stock levels are submitted to Google Merchant Center as a structured feed, and Google uses that feed to build Google Shopping and Performance Max ads showing your product, price and brand directly in search results. Alongside it sit paid search campaigns, remarketing and paid social, reaching people at the point they’re looking to buy and measuring the result down to individual products.
Why Invest in eCommerce PPC?
- High Purchase Intent - Google Shopping ads show your product, price and brand before the click, so the traffic you pay for is already close to buying.
- Scalable Volume - Performance Max campaigns extend your reach across Search, YouTube, Display, Gmail and Discover using the same product feed.
- Full Measurability - Track revenue, cost per acquisition and return on ad spend down to individual SKUs and product groups.
- Repeat Value - Remarketing campaigns re-engage cart abandoners and previous customers at a much lower cost per sale than cold traffic.
Our eCommerce PPC Management Experience
We’ve been running paid search since 2018 and have managed eCommerce accounts across fashion, homeware, furniture, food and drink, and B2B supplies, at monthly ad spend levels from a few thousand pounds to six figures.
We’ve seen it all – large catalogues with thin data, seasonal ranges, high return rates, long consideration cycles on high AOV products, and feeds that break every time the site is updated.
Why Choose Algebra as Your eCommerce PPC Agency?
Like any PPC activity, ecommerce accounts need careful management to grow revenue without eating into the margin behind it. Get the product data and the bidding right and paid ads become one of the most reliable ways to scale an online store.
- Specialists - We're search & social specialists. We're not a full service agency running PPC on the side.
- Product-Level Reporting - You see revenue, cost and performance by SKU and product group, not just an account-wide ROAS figure.
- Senior People - Your account is run by an experienced specialist who knows it, not passed between juniors.
- Full Account Ownership - Your Google Ads account, Merchant Center, GA4 and product feed stay yours. If we part ways, nothing moves.
- Honest Advice - If paid advertising isn't the right next step for your online store, we'll tell you on the first call.
Our Clients Love Working With Us
“We always have full transparency over our account, the changes being made to optimize our campaign performance, and the weekly reports and communication with our account manager are always on time and very insightful. We look forward to continuing working with Algebra!”
Get Started With Our eCommerce PPC Services
Ready to make your paid advertising profitable? Here’s how we work:
Build & Optimise
We restructure the account, clean up the feed and rebuild campaigns around margin tiers. Ongoing management and performance analysis start from day 1. Expect efficiency to move within two to four weeks and a settled picture at 60 to 90 days.
UK eCommerce PPC Agency FAQs
Shopify, WooCommerce, Magento, BigCommerce and custom builds. The platform mainly affects how your product feed is generated and how reliable your stock and price data is, which we check during the audit.
Testing usually needs at least £2,000 per month in ad spend. Below that there often isn’t enough data to segment by margin, test creative and optimise the feed properly. We’ll give you an honest view on the first call.
Initial changes in efficiency are often visible within two to four weeks. Meaningful, stable performance after a restructure usually takes 60 to 90 days.
Microsoft Shopping usually pays for itself once Google is in order and we’re happy to run it. Amazon Ads is a separate digital marketing discipline and we’ll say so if we think you need a dedicated specialist.
Google Ads, Google Merchant Center, GA4 and ideally your eCommerce platform backend for feed and margin data. Bringing your last six to twelve months of revenue, average order value and gross margin by category to the first call helps.
Grow Your Online Store With eCommerce PPC Specialists
Whether you’re spending £2,000 or £200,000 a month, the fundamentals are the same: a clean product feed, bidding that respects your margins, and continuous optimisation against real business results rather than vanity metrics.
Get in touch to find out more about our eCommerce PPC management services. We love building accounts that grow revenue and protect margin at the same time.