App Marketing Agency
Drive high-value users to your app with a full-service approach built for long-term growth.
What We Do
Driving high-value users to your app is a crucial element of any growth and retention strategy. Our full-service approach ensures your campaigns will be set up for scalability – from measurement foundations through to live campaign management and App Store Optimisation.
We don’t operate in silos. Every engagement starts with your tracking setup, because without clean, user-level data, no amount of media spend will move the needle. Once your foundations are right, we layer in campaign management across all major app platforms, with creative, UX and ASO recommendations built in as standard.
App Tracking Consultancy
Measurement in the world of apps is complex. With privacy regulations evolving constantly across iOS and Android, getting attribution right requires both technical know-how and strategic thinking.
Our consultants conduct a full assessment of your existing tracking setup and walk you through every change needed – including implementation and configuration of Mobile Measurement Providers (MMPs) such as AppsFlyer, Adjust, or Branch.
The goal is complete visibility: tracking all key in-app actions at user-level, with the capability to feed this data back into ad platforms for performance optimisation. No blind spots. No wasted spend.
Straight From Our Experts
“Getting MMP implementation right from the start is one of the highest-leverage investments an app business can make. It unlocks everything downstream – bidding, creative testing, incrementality.”
Dan Stevenson, Partner & App Marketing Specialist
Campaign Management
We have deep experience running App Campaigns across Google Ads (UAC), Apple Search Ads, Meta App Campaigns, and more. Our team sets up your campaigns for success using proven structures developed across years of hands-on app marketing.
In addition to day-to-day management, you can expect:
- Creative recommendations – what formats, messaging and hooks are driving installs in your category
- UX feedback – identifying drop-off points between install and first key in-app action
- ASO input – ensuring your Product Page is optimised before you scale spend
- Early Incrementality analysis – understanding the true business impact of your app marketing activity
"It’s very hard to find a truly innovative digital business that can run complex digital acquisition campaigns. Having worked with Algebra with a number of major brands, they are now my go to digital acquisition agency."
App Store Optimisation
Paid app marketing performs best when your Product Page is doing its job. A high-converting listing improves install rates from paid traffic, reduces your effective cost-per-install, and boosts organic visibility in app store search results.
Our ASO specialists run a comprehensive audit across both Android (Google Play) and iOS (App Store), covering every element of your Product Page – from title, subtitle and keyword fields through to screenshots, preview videos and ratings.
You’ll receive a prioritised set of bespoke recommendations, complete with implementation guidance. Our structured checklists ensure nothing is missed, and we’ll work with your team to get changes live as quickly as possible.
How We're Different
Platform Specialists
We don’t bolt on app marketing as an afterthought. Our team has hands-on experience across Google UAC, Apple Search Ads, and Meta App Campaigns
Want to learn more about our App Marketing services?
Contact our experts and see how we can help