PPC For Charities

We're experts in running PPC for charities. Work with our team to increase your non-profit's online visibility and reach a wider audience.

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Free Google Advertising for Charities

In the digital marketing space, charities often face unique challenges in effectively reaching their target audience.  Limited resources can make it difficult to market online effectively.

With Google Ad Grants, eligible charities can unlock up to $10,000 (or £8,000) per month in free Google ad credits. As a leading charity PPC agency we help charities like you get the most out of their Google Ads Grants using PPC advertising to scale up their digital marketing.

What is Google Ad Grants?

Google Ads Grants is a program that gives eligible charities up to $10,000 or £8,000 per month in free Google ad credits. This is a fantastic opportunity for non-profits and registered charities to target specific keywords on Google and bring in highly relevant website traffic. You can use these ad campaigns to raise awareness, get new donations, or bring in more volunteers – all without spending a penny on advertising.

Why Use Google Ad Grants for Your Charity?

  • Cost Effective - Leverage $120,000 annually in free advertising to stretch your budget further across other marketing channels.
  • Increased Visibility - Show up prominently in Google search results when potential supporters or volunteers are looking for your cause.
  • Targeted Reach - Reach your ideal audience with advanced, precise targeting options ensuring your message reaches those who matter to you most
  • Measurable Results - Track your campaign performance and optimise for improved outcomes.

Our Google Ads Grants Management Experience

We’ve worked on PPC for charities for over 10 years. We know first-hand the challenges that managing Google Ads Grants can present. Our team of PPC experts will help your non-profit get the most out of your free Google ads credit with tailored PPC strategies.

Why Choose Algebra for Your Charity PPC Campaign?

Like any PPC activity, these accounts require careful management in order to effectively drive donations, recruit volunteers or spread awareness for your cause. We’re experts at running PPC for charities.

  • Specialists - Our team has years of experience managing PPC for charities. We only work with paid ads so we know the platforms inside out.
  • Proven Results - We’ve helped many charities achieve amazing results with Google Ads management.
  • Holistic Approach - We don’t just manage Google Ads, we develop digital marketing strategies that support your overall mission.
  • Personal Service - Your charity's success is our priority. We’ll be with you every step of the way.
  • Continuous Learning - We stay up to date with the latest pay per click trends and Google Ads updates so your campaigns are always ahead of the curve.

Our Clients Love Working With Us

“We always have full transparency over our account, the changes being made to optimize our campaign performance, and the weekly reports and communication with our account manager are always on time and very insightful. We look forward to continuing working with Algebra!”

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Get Started With Our Charity PPC Services

Ready to make the most of your Google Ads Grant? Here’s how we work:

Initial Call

We’ll chat with you to learn more about your charity’s goals, target audience and existing digital marketing set up. If you don’t already have access to Google Ad Grants, we’ll advise you on how to apply.

Custom Set Up

We’ll create a PPC strategy aligned to your charity’s goals, whether it’s raising awareness or bringing in new donors. We’ll build the right PPC strategy for you.

Design & Build

We design and build your best in class Google Ads account. Using our platform expertise we create campaigns designed for success. Ongoing campaign management and performance analysis starts from day 1.

Charity PPC Agency FAQs

Who is eligible for Google Ad Grants?

Charities and non-profits that hold a valid charity status are eligible for Google Ad Grants. Organisations must also meet Google’s guidelines and maintain an active website with substantial, valuable content related to their cause perfect for PPC for charities.

How do I apply for Google Ad Grants?

To apply, first ensure your charity is registered with Google for Nonprofits. From here you can apply for the Google Ad Grants program through the platform, as long as you meet the eligibility and compliance requirements.

What are the limitations of Google Ad Grants?

There are several restrictions when using your Google Ads Grant. These include a $2 max cost-per-click (CPC) limit and a requirement to maintain an overall 5% click-through rate (CTR). Ads must also be keyword-targeted and text-based.

Can I use Google Ad Grants for any type of ad campaign?

Google Ad Grants are limited to text ads on Google Search, so you can’t use them for display ads or video ads. However, you can use a separate Google Ads account to put marketing spend behind these channels if desired.

What happens if I don’t meet the Google Ad Grants performance requirements?

If your account falls below the required performance standards, such as the 5% CTR, Google will notify you and give you time to make adjustments. Failing to meet these standards consistently may result in suspension of your grant, which is why working with a PPC for Charities expert is beneficial.

Invest in Your Charity’s Future with Our PPC Management

Effective marketing can help charities and non profit organisations make even more of a lasting impact. By working with our charity PPC agency you’re not just getting ad management you’re getting a team of charity PPC specialists dedicated to your success.

Get in touch to find out more about our Google Ad Grants management. We love creating and managing PPC for charities that really make a difference.

Get in touch