SEO Management Services
Traditional organic search is changing, and so are we. Meet Algebra, London’s evolving SEO Marketing Agency.
Let’s see how much more your SEO could deliver.
You might already be getting organic traffic, but is it mostly people who already know your name? Are competitors showing up for the searches your future customers are making before they choose who to trust?
We don’t settle for average visibility or nice-looking reports. We build SEO strategies that help you get found for the right terms, by the right people, and turn search into real leads again and again.
Hello 👋 we're Algebra
Whether you’re struggling to grow beyond branded traffic, losing visibility to competitors or unsure how AI search is changing the way people find you, we’re here to help you move forward with clarity.
We don’t do generic SEO or tick-box retainers. We build search strategies that are clear, commercially focused and designed to help you get found by the right people, in the right places.
How We're Different
Completely Personalised Search Strategies
Every industry, niche and website is completely different, which is why tick-box SEO is completely frowned upon here. What works well for one business might not be the right priority for another.
For example, some websites need better structure and hierarchy, others need clearer targeting, and we’ve seen a fair few who have more fundamental issues like search engines not crawling important pages.
That’s why we always start with an audit first, so we can understand what actually needs fixing and build the strategy around that.
SEO & PPC, Working in Cohesion
Since incorporation, Algebra has been a specialist PPC agency built around performance, data and commercial impact. But over time, we noticed a clear gap in how traditional SEO agencies work alongside paid search teams.
Simply put, they don’t use the data we share with them.
Our SEO approach is different. By working in cohesion, SEO and PPC can identify where paid search costs are high, where organic competition is lower and where rankings are more obtainable. This allows us to prioritise the areas where SEO can drive the biggest savings, reduce wasted spend and support stronger overall search performance.
Search Strategies with AI in Mind, Not as an Afterthought
The truth is, around 95% of good SEO also supports AI visibility, but there are still some fundamental differences we need to be aware of. For example, many LLMs don’t render JavaScript, so important content needs to be easy to crawl, access and understand.
We use our SEO knowledge to build roadmaps that increase visibility where users are actually searching. That still means Google, of course, but LLMs and AI search are now a big part of the conversation too, which is why we consider both from the start rather than treating AI as an afterthought.
Algebra vs Traditional SEO Agencies
See how our approach compares with a traditional SEO agency and what that means for your business.
Our Clients Love Working With Us
“We always have full transparency over our account, the changes being made to optimize our campaign performance, and the weekly reports and communication with our account manager are always on time and very insightful. We look forward to continuing working with Algebra!”
Our SEO Agency Services
SEO is changing quickly, from Google updates to AI search and the way people now find businesses online. We stay ahead of those changes, building strategies that help you stay visible, compete properly and turn search into real results.
Migrations
Site migrations are one of the easiest ways to lose traffic if they are not handled properly. We help protect your rankings, organic traffic and key pages with clear planning, redirect mapping, testing and post-launch checks.
Audits & Discovery
We start with an audit because every website has different priorities. Some need better targeting, others have technical issues, poor hierarchy or indexation problems, so we find what actually needs fixing before building the strategy.
International SEO
International SEO needs more than copying the same content across different countries. We review targeting, hreflang, site structure and search behaviour by market, so the right pages have the best chance of ranking in the right locations.
eCommerce SEO
We help eCommerce sites improve visibility across the pages that drive sales, from categories to products and supporting content. The focus is on better structure, clearer targeting and making it easier for users to find what they need.
Our SEO Agency Process
Every successful SEO campaign starts with understanding your website, your market and where the biggest opportunities sit. Here’s how we build clear, focused SEO strategies that are actually built to improve performance.
1. Discover
We start by getting under the skin of your website, your market and your competitors. This helps us spot what’s holding you back and where the biggest opportunities are.
2. Plan
Using what we find, we build a clear SEO plan around your website and goals. No tick-box SEO, just the actions that actually matter.
3. Optimise
We then put the plan into action, from fixing technical issues to improving content, targeting, metadata and internal links. The aim is to help the right pages perform better.
4. Grow
SEO does not stop after the first changes. We keep reviewing what is working, what needs adjusting and where new opportunities are coming from across Google and AI search.
SEO Management FAQs
We’ve answered some of the big questions below, but the honest answer is that SEO is different for every website, industry and goal. which is why, if SEOs had a favourite phrase, it would definitely be 'it depends'.
So if you have any lingering questions, the easiest thing to do is give us a call.
SEO stands for search engine optimisation. In simple terms, it’s about improving your website so the right people can find you when they search for your products, services or expertise online.
That usually means Google, but search is changing, and people are now using AI tools and LLMs to find answers too. So modern SEO needs to think beyond traditional rankings.
SEO can include recommendations for technical fixes, keyword research, content optimisation, metadata, internal linking, site structure, local SEO, reporting and competitor analysis.
But every website is different. Some need better targeting, some have poor hierarchy, and others have bigger issues like indexation or crawlability. That’s why tick-box SEO is completely frowned upon here.
Yes. The truth is, most good SEO already supports AI visibility, but there are still key differences we need to think about.
For example, some LLMs may not understand or access content in the same way Google does, especially if important information relies heavily on JavaScript. That’s why we build search strategies with Google, AI search and LLMs in mind from the start.
SEO and PPC should work in cohesion, but they often don’t.
As a specialist PPC agency, we know how much useful data sits inside paid search campaigns. By using that data properly, SEO can focus on areas where paid costs are high, organic rankings are more obtainable and long-term savings can be made.
Our SEO services usually start from £1,000 + VAT per month, but the final cost depends on what your website needs and the level of support required.
We’re not rigid with packages. We shape the work around your goals, your priorities and what is actually going to be useful.
Yes. Not every business needs a long-term retainer straight away.
We can support with one-off audits, technical reviews, migration support, strategy projects or ad hoc consultancy. If you already have an audit from an in-house team or previous agency, we can sense check it and work from there too.