To meet Aries’ objectives, we developed a paid social strategy that broadened reach while staying tightly focused on relevant audiences. High-converting catalogue ads were central to this, dynamically showcasing sale items and serving personalised product recommendations to potential customers.

We then expanded targeting beyond core streetwear interests to include competitor brand audiences, opening up new pools of highly relevant users. Alongside this, we built Lookalike audiences from past purchasers, enabling us to connect with people who closely matched Aries’ existing customer base.