We devised a strategy which would overcome these issues and help Avaris eBikes achieve their goals:

We launched a new Performance Max campaign using no assets in order to drive as much volume through Google Shopping whilst still taking advantage of the automation capabilities that these campaigns offer. This campaign was loaded with audience signals utilising first and third party data which accurately outlined a typical customer for Avaris.

Search campaigns were restructured using a Phrase and Exact match type strategy. This ensured that search term filtering was as accurate as possible, and allowed us to direct budget and aggression onto the exact terms which were key for the business.

Ads and Assets were rewritten to match the Avaris tone of voice, and we performed a full landing page audit in order to guarantee user experience was as smooth as possible.