Golfzon

Increased Conversions by...

229%

Golfzon is a leading innovator in the golf industry, renowned for its advanced golf simulation technology. Catering to both golf enthusiasts and professionals, Golfzon provides state-of-the-art simulators that offer a realistic and immersive golfing experience. With a commitment to enhancing the game through cutting-edge technology, Golfzon sought to expand their market reach, increase brand awareness, and drive sales through an optimised PPC campaign.

The Challenge

Golfzon faced significant challenges with their Google Ads account, which had been managed by another agency. The account had stagnated due to a rigid structure that no longer aligned with their needs.

Additionally, the management strategy failed to account for seasonal peaks, leading to missed opportunities during high-demand periods.

During our initial PPC audit we encountered common issues such as ineffective keyword targeting, a lack of ad copy updates, and outdated bidding strategies, all of which further hampered performance. As a result, Golfzon struggled with suboptimal ad spend, lower-than-expected conversion rates, and an overall decline in campaign effectiveness.

Our Approach

To tackle the challenges faced by Golfzon, we implemented a strategic plan to hit the ground running ahead of their seasonal peak.

We began with a comprehensive account restructuring, organising campaigns to create a more flexible and responsive architecture. Leveraging the rich historic data within the account, we conducted thorough research to identify high-performing keywords and long-tail variations, enabling precise targeting and improved quality scores.

To capitalise on seasonal peaks, we reassigned annual budgets, ensuring optimal visibility during high-demand periods. Additionally, we adopted a new approach to automated bidding, which immediately reduced wastage, maximised efficiency and significantly decreased the cost per acquisition.

The Results

CPA decreased by 32%

229% increase in conversions

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