We began by holding in-depth discussions with the client to fully understand their key priorities, including profit margins, specific geographic locations, and new product lines. With this foundation, we created a detailed roadmap for restructuring the account to align with these goals.

The first step was to restructure the campaigns, refining the targeting to focus on high-margin products in profitable delivery areas. We segmented campaigns more granularly and introduced additional assets to Performance Max for ongoing testing and optimisation. Using offline data provided by Rolawn, we launched a mix of search, shopping, and performance max campaigns, all designed to target specific customer segments more effectively.

In addition to the campaign restructure, we optimised product titles, descriptions, and imagery within Google Shopping, ensuring that they followed best practices to maximise performance. We also ran extensive tests with pricing to further refine our approach and improve conversion rates across different audience segments.

By continuously refining budget allocation and bidding strategies, alongside a revised campaign structure, we achieved outstanding results in a short timeframe. This success led to Rolawn expanding their paid search efforts and investing in new tools to further fuel their growth.