We began by conducting in-depth research to determine the most effective search strategy. From there, we developed a large-scale, SKU-led Google Ads search campaign, creating ad groups for each individual product to ensure precise targeting. This structure allowed us to focus on the most relevant products, driving visibility for Supps House’s top brands.

We crafted compelling ad copy and utilised ad extensions to further increase the campaign’s visibility and provide potential customers with additional information upfront.

Recognising the need for a more dynamic approach to their Shopping campaigns, we switched to a Performance Max (PMax) strategy. This allowed us to increase bids for individual products while maintaining a target ROAS, providing more control and granular targeting. We also restructured the listing groups to align more closely with the client’s key brands, enabling more precise product promotion.